This Herb Ritts-inspired pack has a full range of versatile black and white film looks, from silver gelatin to sandy, pale gold tones. It includes some with matte in the shadows to push the analog effect, and some with bold contrast for those strong shapes. There are 10 main looks, each has been designed around some classic Herb photos of supermodels Christy, Naomi and Cindy, as well as artistic figurative shots inspired by sculpture. 

A beautiful range for all kinds of portrait, lifestyle and fashion-forward beach photos with a touch of mood. For full Herb style, shoot your portrait outdoors, preferably in bright sunshine or by the sea. Clothes may be optional - a striking composition is not. Note that we mostly don't include a lot of grain as part of our filters as that's something you might want to control yourself. You'll have to bring your own grain - and if you're true to the Herb look, throw some real grains of sand on your subject... just don't get that in your lens! 

10 main looks with additional +/- intensity versions for presets & profiles. More info below.